All posts tagged: building

A New Golden Age of Architecture

Did you know that architecture is in a crisis? It’s a major crisis that has recently hit a high note in the media. Almost daily we are bombarded by news that architecture is imploding! Contemporary buildings are ugly! Architects have lost their relevance! Architectural education is broken! The apex was a recent episode in France where Frank Gehry raised his middle finger to the press and declared that “98% of everything built and designed today is pure shit.” I beg to differ slightly from Gehry. It’s this whole crisis that is pure shit. Architecture is on the verge of a golden age, but it feels like a catastrophe to the established critics and tastemakers whose power is being wrested away by the public — the people who actually use architecture. This fundamental shift in architecture is happening thanks to social media. Take a moment to think about how you consume architecture. Five thousand years ago, you had to walk to a city to see a building. As faster modes of transportation developed, the upper-class Grand Tours of …

A Guide To Building A B2C2B Content Strategy

This content marketing takes a different form and strategy depending on your business type. B2B B2C (BUSINESS- TO-BUSINESS) (BUSINESS-TO- CONSUMER)6. vsB2B B2C “A good B2B content strategy often boils down to simply being the most insightful source of information on the work you do.” BUSINESS-TO-BUSINESS BUSINESS-TO-CONSUMER “B2C content marketing is often focused on the topics consumers care about; good B2C content marketing aims to entertain.” DEFINITIONS FROM CONTENTLY.COM/STRATEGIST Source: anumhussain.com **Inscríbete a nuestro newsletter para recibir contenido estratégico de desarrollo inmobiliario, haciendo click aquí. Si estás interesado en recibir información de nuestros servicios de conceptualización de proyectos y cursos, envíanos un correo a: capacitacion@grupo4s.com

ULI Survey on Community 2015

America is a diverse nation and it’s story is ever evolving. How they feel and what they value about the communities they live in is changing too. With the second edition of ULI’s community survey, America in 2015, the Urban Land Institute takes the pulse of their country. ULI’s Building Healthy Places Initiative and Terwilliger Center for Housing conduct the survey to illuminate a core question for every American: what do they want in their communities? In partnership with Belden Russonello Strategists LLC, a nationally recognized survey and communications firm, ULI conducted a statistically representative survey of 1,201 adults living in the United States. America in 2015 describes a nation where generally high levels of overall satisfaction partially mask differences in preferences and perceptions depending on demographic cohort, economic standing, community characteristics, and racial/ethnic background. Download the report here.  Source: uli.org **Inscríbete a nuestro newsletter para recibir contenido estratégico de desarrollo inmobiliario, haciendo click aquí. Si estás interesado en recibir información de nuestros servicios de conceptualización de proyectos y cursos, envíanos un correo a: capacitacion@grupo4s.com