Microsoft HoloLens partners with the first holographic real estate leasing center
The new holographic headset by Microsoft, HoloLens, has just started shipping to U.S. and Canadian developers last week for $3,000 (the consumer version release date is still unannounced). Now we hear the tech company giant is partnering with global real estate developer Skanska to create the first leasing center in the world using holographic technology. No word yet on the leasing center’s location, but the space is expected to open this June. The center is slated to help sell Skanska’s proposed and unbuilt project, 2+U, a downtown Seattle high rise planned between First and Second Avenues and Seneca and University Streets, with expected completion early 2019.
Seattle-based digital production agency Studio 216, which specializes in real estate virtual and mixed-reality visualizations, is partnering with Microsoft and Skanska on the 2+U project.
Unlike other virtual reality headsets such as Oculus Rift (which Facebook’s acquired for $2 billion), HoloLens is untethered, and incorporates a more “mixed reality” or an “artificial reality” setup: users can still be present and aware of the space they are in and other people around them. Holograms are “projected” onto real objects in space.
“Developing for Hololens is similar to developing for VR headsets, but you have to ask yourself different questions,” said Kyle Riesenbeck, Technical Lead for the 2+U Holographic project in a press release. “With VR, you have to create both the environment and the content, but with Hololens, the challenge is determining the best way to have your content interact with your existing world, and enhance your real life experience in a unique and necessary way.”
According to Microsoft’s website, the device features sensors, a processing unit, special high-def color lenses, and built-in speakers. Microsoft is also collaborating with Lowe’s, the home improvement company, to help customers visualize new kitchen or living layouts, finishes, and more.
Since we are on the topic of holograms, enjoy this YouTube video of the Seattle skyline, featuring a different type of holographic technology.
*Source: The Architects Newspaper
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